“To talk about marketing in the property sector today is to talk about change – not just in the tools used, but in the way we think. For many years, communication in this sector meant, above all, promoting properties. Today, that is no longer enough.”

According to Inês Seruya, Marketing Director at Siimgroup, this is a challenge that the Siimgroup marketing team tackles on a daily basis, focusing on creating relevance, building reputation and ensuring consistency in communication.

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